The ART of Fertility: Assisted Reproductive Technology

A.R.T. or Assisted Reproductive Technology includes all fertility treatments in which both eggs and sperm are handled. The most common of these is in vitro fertilization or IVF. For this infographic we created a fun and engaging look for a very serious topic for our client California Cryobank. By playing off of the the ART abbreviation we were able to work in a gallery feel to the infographic. In each section we created a very specific style of art to mimic a famous painting, painter or period. By focusing on celebrities in each section we were able to add a very visible face to this common problem.

You can see here that the graphic share very well for the client Also, Celine Dion makes a pretty badass Mona Lisa!


The Art of Fertility