Update: Google has now officially released information. Thank you again to our source for giving us the early heads up!
*Please note: We received this information from a source that I trust. This source, and only a few others, received a notice directly from Google regarding Paid Search query data. I have read the document myself, which is why I am sharing this on our blog today.
- Google will cease supplying 3rd parties with paid search query data
- Reports within AdWords will remain unaffected
- This will also have an affect on website analytics packages but we’ve not yet heard about anything with Google Analytics
- Services that use this query data may have no way to access it anymore
This change is expected in the next few weeks. Source also notes that, in their opinion, another possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.
All search created equal?
I have personally been very outspoken in my criticism of Google’s ‘not provided’ stance. I find it hypocritical to say ‘not provided’ is for privacy… but if you PAY US we will give you the data. So for me this would be feel like a step in the right direction if Google is to continue down the ‘not provided’ path.
Again, as with any sensitive industry information, this could end up not coming to pass. We will update this post as we receive more information.
What are your thoughts on ‘Not Provided’ expanding to Paid Search?
We’d love to hear from your in the comments!