Twitter can be a powerful tool for businesses. 57% of users have discovered a new small- or medium-sized business on Twitter, and of those people, half followed through and shopped at the company’s store or website. We teamed up with SurePayroll to create this infographic on Twitter Analytics tips for your company. To use the site effectively, you must be familiar with your metrics. Twitter’s Analytics Dashboard is available for all users to use on their desktops at analytics.twitter.com, and it shows your reach, engagement, and other important statistics.