Our weekly collection of articles and tools for you to peruse between stuffing your face with brats and beer over the 4th of July holiday.
Even though Facebook is now That Old Guy In The Room it can still deliver a ton of value when used properly. This week there was several quality Facebook posts.
Jon Loomer has a very nice piece about How to Drive More Facebook Traffic to Your Website. I have used most of these techniques and can tell you they certainly work well. Jon walks you through how to do a Domain Sponsored Story which I think many people ignore but shouldn’t.
According to a new study by AdRoll Facebook News Feed Ads Generate 49 Times More Clicks At 45% Less Costs (cited by John Koetsier).
Search Metrics released their 2013 SEO Ranking Factors. The top of the list is dominated by social sites like Facebook, Google+ Pinterest & Twitter. The study is very detailed you should check it out.
If you are looking for a quick tool to see how many social share a url received you should give MuckRack a try. Shared Count is also great for this, but I have found myself using the Muckrack tool more and more this week because it tends to be more accurate right now for sites like Stumbleupon.
Also, if you have never used Twiangulate I have found it really helpful this week. You can easily compare 3 twitter accounts to find mutual followers and export the names or even create twitter lists from the results. You should be able to find tons of uses for this… like comparing yourself to Rand Fishkin and Ann Smarty:
Google Being A Dick Google:
Vegan Link Bait:
Speaking of being a dick, sometimes that can be great link bait… especially when you’re trying to rub ex-vegans’ noses in their bacon-flavored shame. (Found via this article by Andrew Simmons)