Welcome, dear readers, to the latest Weekly Trumpet: May 8th style. Did everyone make it through the plethora “May the Fourth Be With You” jokes on Saturday?
I want to start this post off with a very time-sensitive link: DistilledU is offering free access to their online university today (5/8) only! I’ve already checked out a few videos while working, but there’s so much more to see. Of course, you can always sign up as a paid subscriber and view the lessons at any time, but why not test drive the content today fo’ free first?
…from some folks in the field to change their titles, their names, their practices, from saying, “We do SEO,” to saying, “We do inbound marketing,” or, “We do online marketing, we do web marketing, we do earned media marketing”
I liked this post for a variety of reasons, one of which being Rand’s honesty on his own changing opinions on the topic of strictly adhering to an ‘SEO’ label. We’re allowed to change our minds on these important issues, and definitions are allowed — no, encouraged — to evolve. We’ve got to keep looking at what we mean by ‘SEO,’ and how our own actions in the field shape others’ perceptions, as well as vice versa.
In continuing this conversation, Brad Knutson asks a group of industry experts, What Will SEO Look Like in 5 Years? There are several mentions of various Google products exploding in the next few years (G+ and Glass specifically) along with predictions of steroidal Panda/Penguin attacks. But then again, as Jeremy Rivera says, perhaps ‘the more things change, the more they stay the same.‘
Finally, we have a piece by Scott Brinker who tries to teach us 5 ways to make stats in content marketing more credible. He talks about fishy smellin’ stats floating belly-up in the sea of content marketing lately (mmm, who wants sushi now?) and how to make your own use of statistics more authentic.
This article brought me back to my undergraduate stats class, but it made total sense: be up front about sample size, participant selection, and note language usage. These tips will make your information easier to digest and less smelly.