There’s something to be said for the power of positive thinking. True, it may not be a cure-all BUT it does often challenge you to be creative and focus on the “good” aspects of an otherwise crappy situation.
The world of content marketing is no exception, as Gisele Navarro Mendez points out:
“When building links, one is always two emails away from rejection.”
It can be a bit of a downer.
However, Mendez urges us to change our perception in her article, Positive thinking in outreach: How a rejection can be the start of a conversation. One of the tips she gives is to focus on the fact that you got a response at all, which signifies that the person you contact is at least interested in engaging in a conversation.
(Think of it this way: Getting negative RSVPs to your birthday party might suck, but it’s better than people pretending they never received the invitation.)
He gives a creative twist on three common techniques (link begging, guest posts, and badging), pointing out that it’s time to think outside the box with these strategies and then expand outreach in more interesting ways.
This week we also have a fantastic tutorial by Annie Cushing on: How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks. As usual, Cushing provides a thorough walk-through (including a 10-minute video version!) which will help you learn what your competitors are doing, and whether you should adjust your own tactics.
Next up, Colleen DeBaise brings us an interesting set of perspectives in her article, 7 Common Ways that Entrepreneurs Mess Up SEO. Seven SEO dudes brought their knowledge to the topic, giving anecdotes and advice on how SEO is commonly misinterpreted.
A few of the pain points they identify are:
- Forgetting to just write great content
- Taking shortcuts
- Focusing extensively on getting inbound links, and
- Getting caught up in the buzzwords
Read on to find out what else they have to say!
Last but not least, Ronell Smith urges folks to stop taking the “SEO IS DEAD” bait. For real this time. He presents us with 3 Reasons Content Marketing And Social Media Won’t Fully Replace SEO.
One of my favorite points?
The best content in the world won’t share itself. Yes, Google will consistently impugn those sites with thin content and spammy links. We all know that. What’s often left unsaid is how even the sites with the best content aren’t automatically any closer to being successful, in the strictest sense of the word.
I appreciate Smith’s “we’re all in this thing together” approach, peppered in with some healthy doses of “cut the bullshit.”
Thanks to everyone for great content this week (and alwayzzz)!
And for those of you who were glued to your screens on Sunday night for Breaking Bad, I leave you with this:
Happy Thursday, y’all!