First of all, did y’all see that article in the Guardian about SEO being pronounced dead? Martin MacDonald is here to call boo-shit on it, saying that SEO can be considered “dead” ONLY if you ignore all of that growth. To proclaim otherwise would be just silly.
Yes – it is true that Social Media is expanding at a terrific rate.
Yes – it is true that executing a Social Media strategy is of increasing importance to businesses large and small.
Yes – it is true that a lot of what people called SEO was little more than manipulative tricks to fool search engines into ranking you higher.
…But search is not dying
It’s not an Either/Or game, as MacDonald points out and as most of us know; the Internet is constantly growing (and growing faster). As he puts it:
“Social therefore is great at getting your message out there, but when you actually want to transact, not having a presence on search engines is online marketing’s #1 deadly sin.”
Now, I know one of the rules of the Internet is usually not to read comments, but the discussion on his post is pretty great. Join in if you have something to say!
Link Building With the Stars
(It’s like Dancing with the Stars but with waaaaay more flannel shirts.)
In an interview with Matt Cutts, Eric Enge discusses how Link Building Is Not Illegal (or Inherently Bad). Right from the beginning, Matt Cutts declares that link building is not illegal, BUT that a lot of people go about it in a backwards way:
Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.
In essence, as Eric says, it’s “doing marketing the way it used to be done.” This interview is great because it is so conversational and therefore easy to read. It lays out a lot of common-sense-type arguments and it brings up Kevin Smith’s SModcast podcast, so it’s an all-around good read.
Next up, James Norquay gathered responses from 11 SEO experts with actionable link building tips this week. We hear from several familiar fellows who give their best tips and tricks on link building. One that is often over-looked (in my opinion) came from Brian Dean:
Don’t be afraid to drop some cash to get a pro designer to make your pillar content look nice and professional. For example, I recently spent $300 on design for a curated link building guide. The page got A LOT of buzz and was actually featured on the Moz Top 10 –which brought in over 3k unique visitors. I don’t think I could have gotten something about link building featured on the Moz Top 10 unless the design was stellar. And outreach is a breeze with that guide because when people see it they INSTANTLY think: “this is cool”
The last article under this category comes from Jason Acidre called 22 Link Building Tips from @xightph. He’s sharing his own personal experience after working with many clients around the world and across different industries.
He talks about the interconnectedness of several aspects of link building and audience engagement, including these four:
He gives a range of both abstract and concrete/actionable tips for folks to build upon in their own work. Combined with the Norquay article above, I found all of these to be pretty helpful.
Don’t Be a Tool, Use One (or Three.)
I wanted to round out the Weekly Trumpets with a ton o’ tools brought to you by two Dicks. I mean, two Richards: Richard Marriott and Richard Baxter. (I swear, someday AJ is going to kick me off of blogging duty.) In all seriousness, these are some fantastic articles by two very lovely experts.
First off, Marriott brings us the motherlode — 55 SEO Experts Reveal 3 Favourite Link Building Tools. As the title suggests, Marriott asked many many experts the following question:
“If you could only use 3 SEO tools for your link building campaigns which 3 would you choose?”
He compiled the top list (which I won’t reveal here because, duh, spoilers) and then gave everyone’s full answers so you can pick and choose which other new tools to try.
I enjoyed scrolling through all of the suggestions and reading the explanations/justifications that often accompanied their top 3. Kind of gives you an insight into how differently we all work, and which tools fit our personalities best.
Baxter then weighs in on his own, giving us his perfect toolkit of the top 30 best new tools. As he says, this industry evolves extremely rapidly, making it especially important to stay on top of what’s out there.
Between Richard and Richard, you really should be set on tools for at least a week.