Content Marketing Weekly Trumpets

The Best Expert Advice On Content Marketing This Week Feb 13th

We have some very good posts this week so lets dive in!

I am a big fan of Wil Reynolds, and apparently so is 97th Floor. Wil is always talking about doing “Real Company Shit” and his message always resonates with me.

97th Floor came out with a blog post  by Chase Hooley called Real Marketing Shit and I think it is an excellent read. The post is written as an SEO’s Guide to Content Marketing. The article walks you through each step in the Content Marketing process.

I really like the example and chart given towards the end of the article explaining how a home security company is using content marketing.

I believe that if you create content that speaks to your customer throughout the buying cycle you will come out ahead of your competitors that do not.

I read two fantastic guest posts over on Point Blank SEO recently. Daniel Callis created a very detailed guide to Getting Guest Post Prospects from Blogger LinkUP.

Daniel walks us through a step-by-step guide on how to take each Blogger LinkUP post (up to 10,000 words) and use Evernote, Gmail and Excel to get to the good stuff. I think you will find that the steps Daniel mentions actually could be used in a lot of different ways.

Its not hard to find Guest Posting opportunities, it’s hard to find Guest Posting opportunities that don’t suck.

In my opinion Content Marketing is going to follow the same path as traditional link building. Guest Posts that are easy to obtain will eventually become worthless like forum comments or link exchanges from the past.

This is the problem with many of these guest post groups and forums, 90% of the sites are garbage or will soon become garbage. Daniel’s techniques help you get the good stuff a little quicker.

The second guest post on Point Blank SEO I read was by Matt Barby. Matt’s post is titled The Content Outreach Pyramid and it really got me thinking about influencers!

Matt details how he finds a list of influencers and then creates a list of what they are sharing. Matt then uses that list to determine his outreach strategy. His goal is to be visible on the same domains that are influencing the influencers. This is a simple concept but I think it holds a TON of power.

I mentioned earlier that I think most Guest Post opportunities are worthless, and I strongly believe people are going to get hammered over it in future Google updates

My advice to you is to stop trying to find a list of 500 places to guest blog. Stop trying to AUTOMATE success. Go after the top and mid tier targets and skip the rest. If your content is not good enough to get on a great blog then you need to start over and make better content. If you do this now, you will be smiling when everyone is crying about Google smashing the latest link scheme.

Lastly, Phil Buckley wrote a very detailed Website Migration Checklist that I think everyone should bookmark. Moving domains can be a nightmare, ask anyone who has done it. What I like about this guide is that it focuses on the various departments inside a company and what they all need to do in order to pull this off the right way.

Thanks and I hope you enjoy reading.

A.J. Ghergich

I help companies attract links and social engagement through Content Marketing. Follow me on twitter for Content Marketing tips and the latest on the SEO industry.

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