This week I am sharing 4 posts that caught my eye. I think everyone may be grumpy after dealing with relatives last week because it shows in their writing lol.
Jonathon Colman has an article that gives the SEO & Content Marketing industry some much-needed tough love. It is actually one of the best articles I have read lately. One of his main points is that our industry is simply pushing out thin content that is rehashed all over the web. We are constantly giving out the Top 5 ways to do XYZ, but in the end not really saying anything of value.
I really like his New Years Resolution at the bottom of the article. I suggest you click it!
JP has an article with Content Marketing Fail in the title so you can guess where that is going. I really agree with his prediction that you will see a huge crackdown in 2013 on crappy content.
My view is that Content Marketing is the new “IT” girl (no she doesn’t fix computers) and will eventually attract all the bad apples that flocked to SEO over the years. Don’t set yourself up for failure in the future. Let everyone else churn out content and use “networks” to distribute it. Do not let yourself fall into that trap once again. Go slow, make something worth a damn and work to promote it and you will succeed long term. Also work hard to form partnerships with the best sites in your community.
It’s getting close to December so the inevitable 2012 SEO Year in Review posts are starting to pop up. However, this one is actually a pretty useful roundup so I suggest taking a peek.
Lastly, Christopher Penn had penned a post (see what I did there?) on the Sad State of Content Marketing. What I took away from this article, Stop producing shitty content! See I told you everyone was guppy or maybe it’s just me lol.
That about does it for this week. I think there are some good takeaways in these pieces. Make sure you get ahead of the curve now so you don’t regrets this time next year. If you are producing 10 pieces of content a month and they are all mediocre try cutting back to 2 and make them kick ass. I promise you will like the results.