An Easy SEO Content Gap Analysis You Can Do Today

A content gap is exactly what it sounds like – your competitors have content that you don’t, creating a gap. Not just content that you lack, but content that they are ranking for that you would like to rank for. Sometimes when you’re beating your head against the wall why am I not ranking with… Continue reading

Confessions of an SEO Crack Dealer

Confessions of a SEO Crack Dealer

I started out with zero intentions of writing this kind of post but once I started I couldn’t stop. What follows is my personal journey through the world of SEO. A journey that began in the seedy underbelly of our industry, and which has completely changed my outlook on marketing and how I derive pleasure… Continue reading

Hummingbird: Move Over Caffeine, Hello Sweet Nectar

A quick glance at Twitter or your RSS reader will reveal that everyone is all a’flutter about Hummingbird, Google’s latest algorithm update. This release is the biggest one since Caffeine in 2010. How is it different from its predecessor?  Amit Singhal reports: “[Hummingbird] is clearly more focused on ranking sites better for relevance, while Caffeine… Continue reading