Confessions of an SEO Crack Dealer

Confessions of a SEO Crack Dealer

I started out with zero intentions of writing this kind of post but once I started I couldn’t stop. What follows is my personal journey through the world of SEO. A journey that began in the seedy underbelly of our industry, and which has completely changed my outlook on marketing and how I derive pleasure… Continue reading

The Future of SEO: Being Careful Without Being Martha Careful

Last week, Andrew Youderian took a few minutes (ok, thirty) to interview my good ol’ boss, AJ Ghergich, for the eCommerceFuel podcast. Andrew and AJ talked extensively about SEO, eCommerce, Marketing, and what 2014 will bring. If you missed the podcast itself, I’d highly recommend listening*. However, I also wanted to write up a recap of their conversation,… Continue reading


Hummingbird: Move Over Caffeine, Hello Sweet Nectar

A quick glance at Twitter or your RSS reader will reveal that everyone is all a’flutter about Hummingbird, Google’s latest algorithm update. This release is the biggest one since Caffeine in 2010. How is it different from its predecessor?  Amit Singhal reports: “[Hummingbird] is clearly more focused on ranking sites better for relevance, while Caffeine… Continue reading

Weekly Trumpets: Google +1s Not So Kick Ass After All

Welcome to another weekly edition of the Trumpets, where we’re all SEO and no Miley.  First off this week, Matt Cutts weighs in over at Hacker News and states that Google +1s do NOT lead to higher rankings. The whole thread is a fascinating and eye opening conversation. I guess those mean and dirty LINKS are… Continue reading